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E-commerce Conversion Rate: How to Increase it in 2023?

12 Jul 2023
E-Commerce Insights
E-commerce Conversion Rate

Getting website visitors is simple; you can easily buy traffic, but the issue is that most visitors don’t convert. This is true for several reasons rather than just one or two.

Low conversion rates do not necessarily mean your website, product, or service is ineffective or unnecessary. Instead, various reasons may be to blame for the low conversion rate.

This comprehensive guide lets you discover all there is to know about raising your e-commerce conversion rate. Doing this may increase your revenue and profit from the same amount of website traffic.

What is the E-commerce Conversion Rate for online stores?

The ratio of the number of visits to the number of successful transactions on your eCommerce website is the conversion rate. The conversion rate often considers successful sales, sign-ups, trial downloads, and any other conversions that the company considers valuable.

Why Is E-commerce Conversion Rate Important?

A successful eCommerce website needs a high conversion rate to make substantial earnings.

The main benefit is that a high E-commerce Conversion Rate enables you to increase traffic from existing sources by generating more leads, sales, and income.

Who wouldn’t want to generate more revenue from the same traffic volume and avoid paying for advertisements? It would help if you concentrated on raising your conversion rate and overall sales.

Having stated that, let’s discuss the factors that make it crucial to monitor and improve your E-commerce Conversion Rate:

Recognize how your customers behave:

Gaining insights into your customers’ behavior through the study of conversion rate statistics. You may monitor and examine how customers use your website, which pages are the most popular, and how long it takes them to complete a transaction.

  • What drives conversions among your visitors or customers?
  • What are the leading causes of their refusal to convert?
  • What do visitors to your website like or dislike?
  • Is there a problem with your website’s checkout process or navigation?

Top 10 E-commerce Conversion Rate Optimization Ideas to Help You Exceed 2023 Sales Goals

This blog article walks you through 10 e-commerce conversion rate optimization tips. Following them will enable you to use essential eCommerce capabilities and maximize website traffic. Increase the rate at which your cash registers ring and surpass your challenging 2023 eCommerce sales target!

1. Reduce Supply-Chain Interruptions

According to recent Adobe data, stockouts—also known as out-of-stocks—were 350% more than before the epidemic. Because stockouts constitute a terrible user experience, continuous supply chain restrictions undoubtedly affect online shoppers. However, this results in lost sales for retailers and could harm their reputation.

2. Entice Your Clients With Easy Refunds

Retailers are in a pickle. On the one hand, they worry that to improve the “conversion metric,” they will have to provide flexible, generous return policies. However, they worry that these regulations would result in even greater product returns, reducing their profit margins.

It’s interesting to note, however, that new research from IMRG demonstrates that extending the returns window or time to reduce friction does not always result in an increase in returns. Retailers should consider highlighting and advertising their accommodating practices across the site in light of this. Shoppers will be more inclined to convert due to the removal of unnecessary levels of friction and worry.

3. Resolve Your Search Issues

Shoppers now know that ordering products online can be simple and, in some circumstances, even too simple, thanks to e-commerce companies. This puts much pressure on merchants to deliver an outstanding user experience through checkout. 

However, most shops still have websites that prevent customers from finding the precise item they’re looking for, much less buying it.

The adage “If they can’t find it, they can’t buy it” is well-known among internet retailers. Therefore, improving search issues is essential for raising conversion rates. 

Don’t worry if you’re unsure how to resolve your search issues; we’ve developed a list of questions and factors to consider while performing a well-planned site search audit.

4. Make Your Online Store Future-Proof For Sustainable E-commerce

The movement for ethical and sustainable e-commerce will significantly impact the retail industry. Customers continue to select brands whose ethics and values align with their own. 

Nearly 60% of consumers polled, according to a new IBM analysis, are willing to alter their shopping habits to lessen their environmental impact.

It should come as no surprise that platforms like Zalando and Farfetch have started to allow customers to filter products based on their own personal sustainable beliefs while making purchases, as sustainability is becoming a demand that consumers place a greater emphasis on.

5. Consult Your Clients

Leading websites and applications like YouTube or Quora know explicitly soliciting user comments can yield helpful information to enhance the overall experience.

Retailers ought to think about using this strategy. When it comes to giving customers the highly customized experiences they expect while protecting their privacy, collecting explicit customer feedback can be a crucial weapon in the quiver of merchants. 

A particularly intriguing form of explicit feedback in e-commerce is frequently referred to as zero-party data. Explicit data that you, as a customer, voluntarily and deliberately provide with businesses falls under this category, which Forrester Research created. 

Leading systems like Coveo will make it simple for you to gather this kind of information.

6. Leave No Cart In The Wake

By addressing cart abandonment, retailers can improve the performance of their stores and conversion rates. The startling 70% average rate of shopping cart abandonment immediately correlates to lost revenue potential for merchants. 

Marketing efforts should not overlook the significance of the post-abandonment phase even though several fascinating strategies exist to try and avoid abandonment. Retailers should ensure they can use emails to regain churning customers. 

7. Use Popular Wisdom To Increase Conversions

When shopping online, consumers are faced with a growing number of choices. These choices include, for instance, whether to believe (or not) customer reviews or product recommendations, make a purchase, or keep exploring for better deals elsewhere. 

Retailers have various options to use information about consumer behavior and decision-making to promote higher conversion and satisfaction, thanks to the complexity of today’s shopper decision path.

8. Make Every Customer Interaction Unique 

Thanks to online pioneers like Amazon, customers now anticipate, crave, and demand individualized experiences. According to a survey by Epsilon and GBH Insights, 80% of respondents seek customization from shops. 

On the websites of Amazon and other merchants, it’s interesting to note that product recommendations and personalization have been supplanted by advertising. Instead of attempting to direct product discovery, they now let advertisements take the initiative. 

Retailers can generate uniqueness through compelling personalization as businesses regain their brands from marketplaces. Offering highly customized product recommendations should be a top priority for retailers. 

9. Control Attention Span Decline

The customer journey has changed, and people’s attention spans are getting shorter. Numerous causes, including the rise in smartphone use and the shift to mobile content consumption, are responsible for this decline. The phrase “micro-moment” was created by Google to describe when a customer picks up the closest gadget to do or buy something, look something up, or go somewhere. Consumers place a high value on relevancy and immediateness at this time. 

Customers may just become sidetracked by something else and abandon your site without purchasing due to micro-moments’ growth and the decline in attention spans. This also supports the need to track micro-conversions and macro-conversions as they lead to the final conversion. For instance, adding items to your cart or signing up for your newsletter can be necessary micro conversions.

10. Make Omnichannel Optimizations

‘Omnichannel’ is a word that has long been in vogue. However, a global epidemic increased the pressure on businesses to complement their brick-and-mortar establishments with an eCommerce store or some other digital-first alternative.

What can you do to narrow the gap and achieve your 2024 goal? One of the critical skills required for omnichannel retail success is the ability to use facets and filters. 

Retailers should first check to see if their faceted search features are mobile-friendly. Today’s Customers are omnichannel, and cell phones have fundamentally altered their expectations and behavior. Retailers can no longer simply ignore mobile.


It’s time to identify the Ecommerce Conversion Rate locations and repair those leaks. There is always a solution to improve your website conversion rates, whether you are struggling with a high cart abandonment rate or a landing page that isn’t performing effectively.

We hope our collection of conversion E-commerce Conversion Rate hints and recommendations have helped you decide which actions to take to bring in more money immediately. If you want to know How Shopify Apps can Boost Your E-commerce Website’s Conversions in 2023, click here.

By Nora

Nora is a talented content writer with a passion for crafting compelling stories and informative articles. With years of experience in the industry, she has honed her skills in creating high-quality content that resonates with readers and meets the needs of clients. Nora has a deep understanding of SEO best practices and is skilled in optimizing content for search engines.


    1. Ammy, You can place the return policy on every product page near buy button & in footer to reduce the friction and concern associated with returning products. This strategy is intended to make shoppers more inclined to complete purchases, as they perceive a lower level of risk and hassle when it comes to returns.

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