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How To Expand Your Shopify Store Via YouTube Marketing?

19 Jun 2023
Shopify Insights
YouTube Marketing

Your e-commerce company can rise to greater heights with the help of YouTube marketing. If done properly, it can aid in increasing your consumer base, increasing the number of things you offer, and growing your company.

Why, then, YouTube?

If you didn’t already know, YouTube has more than 3 billion active monthly users and over 900 million videos posted, outpacing rival video-sharing services like TikTok, Instagram, Facebook, and others.

It is also the second-most popular search engine behind Google. These data serve as indicators of the importance of YouTube and how it can raise your brand’s visibility, recognition, and revenue.

Getting recognized on the site, however, might be difficult due to its saturation.

The good news is that you can still advance despite the saturation. You will learn everything you need to know about YouTube and how to effectively use it in this post, enabling you to expand your Shopify business and continue making money. Let’s begin straight away!

You Should Know These YouTube Statistics

With more than 2 billion subscribers, YouTube is the second-largest search engine, as we have mentioned. Your excitement about the prospect of linking your Shopify store to YouTube Marketing is undoubtedly already high. Here are some essential YouTube facts you should be aware of before you proceed:

  • More than 2 billion people use YouTube each month.
  • Every minute, more than 500 hours of video are uploaded to Youtube.
  • 51% of people in the US and the UK use YouTube to find things to purchase.
  • Every day, users on YouTube watch more than 1 billion hours of video.
  • YouTube users are more likely to choose a higher-quality video.
  • More than 70% of users claim that YouTube increases their familiarity with new businesses.

According to viewers, watching something on YouTube doubles their likelihood of buying it.

These facts will be useful to us as we continue our YouTube marketing adventure. So remember them.

Why YouTube Marketing Is Important for E-Commerce Companies?

Integrating YouTube with your e-commerce website will be video marketing since it is a video-sharing platform. Simply said, YouTube Marketing is the process of promoting your company using videos.

You can utilize YouTube Marketing for a number of things, including;

1. Broaden Your Horizons

Many internet users adore watching videos, and they are more inclined to recommend interesting films to their friends and relatives. You have a better chance of reaching more people through video marketing than any other sort of marketing because video content has become so popular, with YouTube and Facebook each having over 2 billion active monthly users.

2. Provides Clarity for Your Business

In contrast to text messages and photographs, which could be misunderstood, video material enables you to interact with your audience more effectively. You may then make it clear to them what your company is all about and what they might anticipate.

3. Arouse the Proper Emotion

Most of the time, consumers are driven to purchase goods by emotion. It might be motivated by a deep affection for a product or FOMO. Whatever the situation, using YouTube Marketing is a great method to evoke the proper feelings and encourage your audience to perform certain activities.

What benefits can YouTube Marketing Integration provide for online stores?

E-commerce is expanding. However, this expansion has created a significant problem for e-commerce companies: competition!

You need to come up with more creative strategies to reach your clients if you’re an online retailer.

In this case, YouTube Marketing integration is used. Owners of online stores can market their Shopify websites and increase traffic by using YouTube Marketing advertising. You can display your products using the Shopify-YouTube interface in the following ways:


Videos in particular are preferred over all other sorts of entertainment in our modern world. And as we are all aware, YouTube is the largest platform for sharing videos.

Before the development of the Shopify-YouTube interface, many online store owners restricted their use of YouTube to releasing instructional films that explained how to use their products.

However, technological advancements have given businesses a better means to market their goods. Therefore, you may design a product shelf that will display chosen items as the movie plays rather than just doing how-to instructions and product display films.

Livestreams on YouTube

In the last few years, a lot has changed. Unlike before, YouTube’s features had a relatively small set of capabilities. Only real-time content can be shared through live streaming.

You can now accomplish more than that, though. You can pin products while a live stream is in progress so that viewers can make purchases directly from your YouTube channels without missing any of the action.

In conclusion, having a variety of ways to present your items might bring in the kind of customers your company needs to expand.

Benefits of integrating YouTube Marketing with Shopify

Your company gains from integrating YoutTube with your Shopify store in a number of ways, including:

The largest video-sharing website, YouTube, may help your e-commerce store become more visible by making it easier for customers to find you.

Customers like buying with the help of the in-app shopping option, which elevates your brand recognition. However, it can only be used by authorized US businesses.

Automatically adjust stock levels on both your YouTube channel and Shopify website.

Customers may shop directly from your YouTube channel by integrating YouTube with your online store to offer a live shopping experience.

On the Explore tab, customers can find your online store, boosting visibility and sales. However, this function is only available to users in the US, India, and Brazil.

How to Connect Shopify and YouTube?

From either app, you can combine Shopify with YouTube. But in this article, we’ll focus on Shopify.

  1. First, access your Shopify store.
  2.  Visit the Shopify app store in a new tab on your browser while you are still logged in.
  3. Locate the Google Channel app in step three. When you do, include it as a sales channel in your store. 
  4. Log in to Shopify and add your YouTube account. Now is the ideal moment to open a YouTube account if you don’t already have one. Keep in mind that you can only do this if you meet the prerequisites.
  5. Choose the products you wish to highlight on your YouTube channel in step 5. It might be necessary to log into or create a Google merchant account for this operation. YouTube will examine your channel and products at the conclusion of the process to make sure you qualify as a merchant.
  6. Before final approval, verification will take a few work days. You can proceed to add items to your videos from the YouTube Studio monetization section once your account has been authenticated.

Who Can Use Shopify’s YouTube Marketing Integration?

Here are some conditions you must fulfill before you try to integrate your Shopify store.

  • You are in a region that qualifies.
  • There are no children on your YouTube channel.
  • Up to 10,000 people are subscribers.
  • You haven’t transgressed any monetization guidelines.

How to Make Your Shopify Store Profitable Through YouTube Marketing?

1. Produce Engaging material:

The key to succeeding on YouTube Marketing is to produce engaging material. To increase traffic to your e-commerce website, you should integrate your Shopify website with your YouTube channel.

But how is that possible if nobody is viewing your content? You must therefore produce material that will captivate your readers. To do this, you must first comprehend your audience.

Create a persona for them by learning about their likes, dislikes, age, gender, location, career, social standing, and other important information.

Now that you are aware of your audience, you can produce material that appeals to them in their preferred manner. The proper method of communication with your audience is essential.

You want customers to carry out particular behaviors, such as making a purchase from your website or willingly registering for an event. As a result, it’s critical that you provide sincere content that can evoke their emotions rather than attempting to sell them something right away.

Making how-to videos and responding to FAQs is a fantastic place to start. These kinds of videos are incredibly successful since they are the ones that YouTube users intending to purchase a product look for.

Giving your audience useful information on a consistent basis can help you win their trust and establish a long-lasting relationship, which will eventually lead to them taking the activities you require. US customers believe they will pay more for a brand they trust about 46% of the time. As a result, everyone benefits.

2. Make Your Videos Search Engine Friendly

You must go above and beyond simply uploading videos to YouTube in order to make them searchable. Here is where YouTube SEO is useful. You can make it simple for potential buyers to find your videos by including important keywords in the video description and URL links.

The same principles behind traditional SEO apply to YouTube Marketing.

3. Post Regularly

There are millions of people posting stuff on YouTube Marketing in addition to you. Posting frequently is the best approach to standing out in this crowded space. If you don’t, potential customers might rapidly forget you even exist and go on to the next creator accessible.

At first, posting frequently could seem daunting. But once you get the hang of it, you’ll see how simple it really is. Making a content plan is the greatest approach to staying competitive and YouTube Marketing. You may choose what to post, the best day to post it, and the ideal time to post it with the aid of a content strategy.

Following the creation of your strategy, create the content and schedule it for automatic posting on a particular day and time. As more individuals are available and seeking something to watch while killing time, you can start by posting on weekends.

Some content producers shoot a month’s worth of material at once and then schedule it for publication on various days. You can use this strategy. You’ll always have something to keep your audience interested in your content. You are not required to publish every day, though. Alternatively, you run the danger of overwhelming your viewers and losing them.

4. Create brand coherence

Imagine a situation where viewers could recognize your company even if they didn’t see your logo or company name. What branding does for you is that. Therefore, be sure to display your brand consistently while producing content for your audience, whether it be ordinary videos or YouTube advertising.

Create your brand’s voice. What impression do you want your audience to have of your company? Whether formal, semi-formal, or casual? Once you’ve made a choice, stick to it across all platforms.

Use the same logo, color, element, photos, and designs that are compatible with your Shopify website in addition to your brand voice. By doing this, you will establish a strong online presence that will make it simple for users to recognize your business.

Keep in mind that it may take up to seven exposures for people to remember your brand.

5. Work With Influencers on YouTube

One approach to using YouTube marketing is to integrate it with your Shopify store; another is to work with influencers. Influencer marketing is a great strategy to expand your audience quickly and earn people’s trust.

This is due to the fact that these influencers already have a sizable following that can number in the thousands or millions. Additionally, their followers respect their judgment and are more likely to purchase the things they suggest.

Finding the proper influencers is therefore essential if you want to maximize the potential of YouTube Marketing. To achieve this, you must:

Finishing up

If you want more Information On YouTube Marketing, you can contact us or you can chat with our expert team.

By theShopzila

Shopzila is a premium Shopify theme designed to help businesses create stunning online stores with ease. With a clean and modern design, Shopzila offers a range of features and customization options to suit the needs of any e-commerce store. Developed by a team of experienced designers and developers, this theme is optimized for speed, performance, and mobile responsiveness, ensuring a seamless user experience across all devices.


    1. Hi Henry,
      The same principles behind traditional SEO apply to YouTube Marketing. Research keywords relevant to your products and incorporate them in your video titles, descriptions, and tags. This will help your videos rank higher in YouTube search results and attract more viewers.

  1. Hi, what is the ideal time for posting videos to get maximum results? I’m from United States.

    1. Hi Andrew,
      The standard practice is to publish 2-3 hours before the perceived best time to upload YouTube videos for you. So by the time your audience comes on online, the video will be well-placed in their search results. You can analyse from the Youtube statistics to find best time for your videos.

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