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12 Simple Ways to Optimize Your Google Shopping Campaign

28 Jul 2023
E-Commerce Insights
Google Shopping Campaign

You know what it takes to run a Google Shopping Campaign now that it has been set up and launched. 

You must think about what you should perform next to boost conversions. It has been said that the click-through rate (CTR) correlates with the conversion rate.

That’s not quite true; additional work needs to be done.

The next stage is comprehending how to tailor Google Shopping Campaign for the most noteworthy results.

Right away, it’s important to remember that this will be a continual process; as long as a campaign runs, you’ll change it and make changes to see what brings in the most money.

How well you optimize your Google Shopping Campaign will determine how successfully your product is advertised. 

However, a top-notch feed needs to be enhanced. Google Shopping Campaign Optimization is a further essential step as a result. You can grow sales while saving money by avoiding methods on products that are performing below your expectations.

This Article Will Review The 12 Recommended Practices Necessary To Optimize The Google Shopping Campaign.

Google Shopping Campaign: What Are They?

Google Shopping Campaign offers an automated advertising network when consumers search for products on the search engine, enabling online merchants to promote their goods to customers with high purchase intent. Google Shopping ads appear in a customer’s Google search results when they perform a product search. Google will show the items that most closely match the search term. 

The ad owner’s product listing will appear if the advertisement clicks. The Google Shopping ad includes information on the product title, price, images, reviews, and occasionally shipping information. 

At the same time, most countries may receive Google advertisements, but only 94 countries can now access Google Shopping (others have restrictions or are in testing). Google Shopping advertisements are essential to any online store’s scaling and marketing plans.

12 Best Practices For The 2023 Google Shopping Campaign Optimization

You need to ensure that your company’s feeds are optimized for search engines and move your shopping to Google if you want the greatest results. How do you go about doing that, then? 

By researching what your competitors are doing and what works for them, you will gain and be able to better your campaigns.

Think of this as an experiment to determine what will generate large conversions. The outcomes of their experiments can be found by researching them.

Using your product feed as an example, perform a fast Google search for one of your products and choose the Shopping tab. Do you have a competitor listed above you? Great. Examine their offering and compare the data to yours. Do they, for instance, have more images, a more appealing price, or a better product description?

This illustrates how you could benefit from using rival products in your advertising campaign.

Improve the Product Feed

The first step in optimizing your Google Shopping Campaign is to improve your product feed, as Google’s algorithm uses this data about your products to display your ads.

As you make it easier for Google to “read” the information about your products, your chances of appearing for the correct customers rise. It’s possible that your file already contains all the necessary information; it simply needs to be organized so that Google can easily understand it.

Start by improving your product names to see improved results from optimizing your product feed for Google Shopping. A change to the product title should result in a 10-fold increase in traffic.

Improve Your Product Name

Include the brand name in the headline; brands lend credibility to products and make them seem more alluring. Devoted clients usually add brand names in their search inquiries when getting ready to make a purchase.  

Include Gender – Although it’s occasionally overlooked, it can be helpful to include gender in the product title. It makes it more likely to target customers interested in similar products. It might help you modify the title to appeal to the specific gender you wish to target. For instance, “Men’s Running Shoes.”

Users inclined to purchase are attracted to titles by the Manufacturing Partner Number (MPN) – MPN at the end. High-intent customers will recognize the product’s distinctive identifier, especially when purchasing hardware.

Include color, pattern, and size – Color, pattern, and size are important factors to consider while making an online purchase. Including this information makes creating a product title the simplest task possible. It makes the product title appear clear and descriptive.

Enhance your product categories and descriptions.

Product classifications and descriptions are seen to be of the utmost relevance when making decisions. Consumers consider the information from the product feed description over 88% of the time. To improve the optimization of Google Shopping Ads, you should follow all of Google’s recommended prerequisites. An improved product listing feed will increase SERP visibility, increasing CTR.

Boost Product Image Quality

One strategy for standing out from the competition is to optimize the quality of your product photos for Google Shopping advertisements. Customers believe that product photographs are the most important factor in buying. Consequently, as the images get more appealing, the performance increases!

According to an intriguing survey, more than 82% of consumers would click on a shopping commercial that features a model utilizing the products instead of one that only includes an image of the item. 

Make use of split testing

Even if you know your clients well, you can’t always predict which image, title, description, or other attribute will catch their attention and which will do poorly. This is why it’s also known as A/B testing.

A/B testing of images

To optimize Google Shopping Ads campaigns, it’s critical to A/B test the graphics to see which ones work best. Try trying a few different image alterations first, then assess the outcome.

You can change your pictures and improve the efficacy of your adverts using this information. Making assumptions would be a bad idea if you are serious about marketing.

Testing Different Product Names

Product titles should use the same approach. Certain titles consistently perform better than others.

Several feed management platforms, such as Hubspot and Optimizely, allow you to run two different versions of titles concurrently throughout your whole product range.

Create versions A and B of the particular product title using the two possible title structures, then compare the results based on the success prediction score to see which version will perform best.

Take advantage of the Google Shopping Campaign Extensions.

Google Shopping Campaign extensions can greatly raise conversion rates and click-through rates (CTR). The following two categories of extensions aid in the optimization of Google Shopping ads:

Using merchant promotions to provide the products at discounted prices for Christmas or other special occasions. You can add eye-catching messages that, when clicked, open another dialogue box with the highlighted bargain.

Additionally, pre-made templates that you can customize for your purposes are included in automated extensions. You may incorporate phrases like “free delivery” or “a 60-day exchange policy” to add creativity to your adverts and encourage customers to click on them.

Use a negative keyword strategy. 

A negative keyword strategy is strongly and regularly advocated for optimizing Google Shopping Campaign. Check your search query report frequently to find irrelevant negative keywords. If you want your advertisement to only display relevant terms, negative keywords are crucial.

The amount of clicks on your advertisement is decreased due to negative keywords. You can save money using a negative keyword strategy to raise your quality score.

Bids for High-Performance Products Should Rise

It is highly recommended to consider novel bid management strategies that consider performance elements. For instance, you can employ a tailored bid management strategy to control the number of ad impressions for a specific good, brand, or category.

For example, you should increase the bids for products with excess inventory and decrease the bids for products with poor ROAS. Of course, you may manually alter this at the Google Shopping Campaign level, but that will change all of the campaign’s goods.

It can also be done at the product level, but that is difficult and necessitates a lot of physical labor. Google has developed Custom Bid Strategies because both options are better. 

Create a remarketing plan.

Remarketing is the practice of displaying adverts to previous customers of your company. Remarketing strategies should be used to boost conversion rates.

Flexible Remarketing

You can use the Display Google Shopping Campaign to show online users who have previously visited your store advertisements. When Dynamic Remarketing is turned on, Google will develop customized advertisements based on the products visitors visit using the information from the Merchant Center’s Google Shopping feed.


If you were previously worried about beginning your shopping advertising, you shouldn’t be. If you are bound, stick to these advised procedures and take their example. Everything starts with how you set up your campaign and how you place your advertising after that.

All that is necessary is analysis to ensure your Google Shopping Campaign campaigns are properly optimized. Only continual analysis and reporting make this possible.

By Hazel

Hazel is an experienced content writer with a passion for creating compelling stories that resonate with readers. She has a proven track record of producing high-quality content for websites, blogs, and social media platforms across a range of industries.


  1. Hi I’m running shopping ads but not getting any results although I perform experiments too. How to get more results?

  2. I’m running an eCommerce store. I’m getting good impressions but only few clicks. How can I increase the click rate?

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